Exploring the challenges and opportunities of applying artificial intelligence in the banking industry (Case study: Kermanshah city)

Karami, Kurdistan; Almasifard, Mohammad Rasul; Jamshidi, Mohammad Javad

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year 19, Issue 69 (12-2026)

JMBR 2026, 19(69): 549-575

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Exploring the challenges and opportunities of applying artificial intelligence in the banking industry (Case study: Kermanshah city)

Kurdistan Karami¹

, Mohammad Rasul Almasifard ^*²

, Mohammad Javad Jamshidi¹

1- Razi University & Faculty of Strategic Sciences and Technologies
2- Razi University & Faculty of Javanrood Management and Accounting

Abstract: (74 Views)

The aim of this study is to identify and rank the challenges and opportunities of using artificial intelligence in the banking industry. This research is applied in terms of itspurpos and is mixed exploratory approach, and based on the nature and method of date collection, it is a descriptive-survey study. The statistical population of the study, in two qualitative and quantitative stages, includes experts, specialists, and experts in the branches of private and public banks in Kermanshah. In the qualitative section, challenges and opportunities for applying artificial intelligence in the banking industry were identified using content analysis and semi-structured interviews with banking experts. In the quantitative section, the identified challenges and opportunities were ranked using a questionnaire and based on the Friedman test in the SPSS V26 software environment. Based on the findings of the research, the opportunity to provide new products and services with an average of 12/10, the oportunty to increas customer satisfaction with an average of 11/47, and the opportunity to automate internal business operations with an average of 11/43. These were placed in the first to third priorties. Also, based on the findings of the research which is the challenge of cultural and organizational resistance with an average of 6/87, the challenge of weak laws and regulations related to the use of artificial intelligence with an average of 6/30, and the challange of unemployment and Job Ioss with an average of 6.17 were placed in the first to third priorities.

Article number: 4

Full-Text [PDF 865 kb] (41 Downloads)

Type of Study: Case Study | Subject: Financial Institutions and Services (G2)
Received: 2025/11/1 | Accepted: 2026/03/18 | Published: 2026/10/17

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year 19, Issue 69 (12-2026)

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